{"id":13014,"date":"2020-07-06T11:23:28","date_gmt":"2020-07-06T11:23:28","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=13014"},"modified":"2023-11-23T16:02:11","modified_gmt":"2023-11-23T16:02:11","slug":"google-polls-reveal-seos-workload-covid-19","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-polls-reveal-seos-workload-covid-19\/","title":{"rendered":"Google Polls reveal that SEOs\u2019 workload is up during COVID-19"},"content":{"rendered":"

COVID-19 has changed the outlook for businesses, online marketing, advertising, and consumer behavior. However, contrary to common assumption, SEOs\u2019 workload has actually increased during the COVID-19 period so far.\u00a0<\/span><\/p>\n

This information was revealed after Google\u2019s Gary Illyes posted a Twitter poll. The poll results were discussed in Google\u2019s Search Off the Record podcast.<\/span><\/p>\n

Here is the poll that Gary Illyes started on Twitter.<\/span><\/p>\n

\"seo-covid\"<\/a><\/p>\n

<\/p>\n

Nearly 50 percent of SEO professionals have claimed that their workload has increased after the Coronavirus outbreak. The result of the poll was shocking even for Gary Illyes.<\/span><\/p>\n

\u201cI was very surprised by the results. I was surprised because SEOs\u2019 workload actually increased instead of decreasing, which I can\u2019t yet explain. We have some theories why this would happen and it could be, for example, that more businesses moved online and then they need the extra help from SEOs.\u201d<\/span><\/i><\/p>\n

What\u2019s more interesting is these results in the context of the second poll that Gary shared.<\/span><\/p>\n

\"seo-covid-2\"<\/a><\/p>\n

The second poll was about whether SEOs are going after more clients and additional work. This was a reasonable assumption to make because COVID-19 may have affected SEOs\u2019 financial situation, which may have prompted them to seek extra work. In that situation, the increased workload would have only been logical.<\/span><\/p>\n

However, the second poll didn\u2019t show any such indication.<\/span><\/p>\n

\u201cA second poll shows that SEOs are not quite pitching more for businesses. That roughly stayed the same.<\/span><\/i><\/p>\n

That\u2019s also an interesting fact because I would have expected that people have to pitch more to stay afloat, to have more business, to have more income, or to maintain their income.<\/span><\/i><\/p>\n

But I would have been wrong if I said that. The poll shows that it stayed roughly the same for them.\u201d<\/span><\/i><\/p>\n

Seeing the results of these two polls in context suggest that SEOs\u2019 workloads have increased, but not necessarily because they\u2019re pitching more work.<\/span><\/p>\n

What\u2019s more logical is that COVID-19 and the receding global economy have cut down advertising and marketing budgets for many businesses. Instead of spending more money on ads and SEM campaigns, businesses are investing more in SEO.<\/span><\/p>\n

If you have an online business, it would be a good idea to revisit your SEO strategy and have a renewed focus on it.<\/span><\/p>\n

You can listen to the <\/span>full episode of the podcast here<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

COVID-19 has changed the outlook for businesses, online marketing, advertising, and consumer behavior. However, contrary to common assumption, SEOs\u2019 workload has actually increased during the COVID-19 period so far.\u00a0 This information was revealed after Google\u2019s Gary Illyes posted a Twitter poll. The poll results were discussed in Google\u2019s Search Off the Record podcast. Here is […]<\/p>\n","protected":false},"author":7,"featured_media":17582,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33],"tags":[],"yoast_head":"\nGoogle Polls reveal that SEOs\u2019 workload is up during COVID-19<\/title>\n<meta name=\"description\" content=\"Discover how SEO professionals' workload has increased during COVID-19, and why businesses are investing more in SEO strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-polls-reveal-seos-workload-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Polls reveal that SEOs\u2019 workload is up during COVID-19\" \/>\n<meta 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