{"id":13074,"date":"2020-07-13T11:52:14","date_gmt":"2020-07-13T11:52:14","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=13074"},"modified":"2024-11-14T09:19:34","modified_gmt":"2024-11-14T09:19:34","slug":"fix-stagnated-content","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/fix-stagnated-content\/","title":{"rendered":"How to Fix Stagnated Content"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You may have worked very hard on your website and its content, but that does not guarantee a consistent stream of organic traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web pages get stagnated all the time \u2014 for a variety of reasons. If you have pages that never fulfilled their organic potential, it is time to revisit them and try to revitalize those content pieces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways to fix stagnated content.<\/span><!--more--><\/p>\n<h2><b>1. Build internal links<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the easiest ways to fix stagnated content is to leverage internal links and transfer some of the SEO juice from more well-established pages on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Links are an important part of search engine optimisation. Just like with external backlinks, internal links can also boost your content. Furthermore, internal links can also help Google search crawlers find your content more easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When building internal links, follow these two tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build internal links that are relevant to the topic of your target page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is recommended to build backlinks from pages that have many high-quality external backlinks.\u00a0 This will help transfer more SEO juice and boost your target page quickly.<\/span><\/li>\n<\/ul>\n<h2><b>2. Revisit on-page SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sometimes, pages don\u2019t perform well organically because they follow poor on-page SEO practices. Before trying all the different tactics, it is recommended to revisit on-page SEO and double-check if everything is in order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This process includes analyzing the following elements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword selection<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keyword optimisation and density on the page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Heading tags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meta title<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meta description<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Internal links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Outbound links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Word count<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Alt text for images<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure your page is well-written and well-structured with appropriate, keyword-rich heading tags. The meta title and description should be engaging, unique, descriptive, and keyword-rich.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the word count also matters a lot. 300-word blog posts do not work as well. Instead of relying on shorter blog posts, create long-form content that discusses a topic in more depth and detail.<\/span><\/p>\n<h2><b>3. Technical SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is more to SEO nowadays than just keyword optimisation. Technical SEO is an aspect that many SEOs still ignore \u2014 however, it is a major search engine ranking factor now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technical SEO encompasses several things: mobile-friendliness, website loading speed, image optimisation, clean website code, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your page checks all those boxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web page loading speed, in particular, has become a big search engine ranking factor. The median page loading speed for <\/span><a href=\"https:\/\/backlinko.com\/search-engine-ranking\"><span style=\"font-weight: 400;\">Google\u2019s top 10 results is 1.65 seconds<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check your web page loading speed with <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\"> and identify any areas of improvement.<\/span><\/p>\n<h2><b>4. Backlink campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many pages just never rank on Google\u2019s first page because they do not have enough backlinks from unique, relevant domains on the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Link-building is one of the most important search engine ranking factors. If you want to fix your stagnated content, it is worth the effort to try and build some high-quality backlinks from relevant websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some tips you can try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Google Alerts<\/b><span style=\"font-weight: 400;\">.\u00a0 Set up <\/span><a href=\"https:\/\/www.google.com\/alerts\"><span style=\"font-weight: 400;\">Google Alerts<\/span><\/a><span style=\"font-weight: 400;\"> for brand mentions and relevant keywords.\u00a0 Google will alert you whenever someone mentions those keywords. You can then reach out to them with a personalized pitch to get them to create a link to your page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Broken links<\/b><span style=\"font-weight: 400;\">.\u00a0 Try to find pages with broken links. A Google Chrome extension, such as <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/check-my-links\/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en\"><span style=\"font-weight: 400;\">Check My Links<\/span><\/a><span style=\"font-weight: 400;\">, can help you quickly identify broken links on a page. Shortlist all such relevant broken links and reach out to them for a backlink.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Better resources<\/b><span style=\"font-weight: 400;\">.\u00a0 Use tools like <\/span><a href=\"http:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> to identify pages that create backlinks to content similar to yours. If your page is objectively better than those other content pieces, you can reach out to the author of the post and present your page as a better alternative to link to.<\/span><\/li>\n<\/ul>\n<h2><b>5. Merging multiple pages<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is not uncommon to find 10 pages on a topic on the same website. Some content marketers actually prefer having multiple pages on the same topic instead of having one definitive, in-depth blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with that approach is that those pages end up competing against one other in the SERPs. Some pages are so similar that they even use the same keywords \u2014 which leads to a problem we call <\/span><a href=\"https:\/\/yoast.com\/keyword-cannibalization\/\"><span style=\"font-weight: 400;\">keyword cannibalization<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To overcome that problem, it is recommended to identify such pages and merge them together into one big resource. By empowering that one page, you put it into a better position to rank higher in the SERPs and compete more effectively.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p>An online business or blog creates hundreds of content pieces every year. Many of those posts get stagnated and never drive any organic traffic.<\/p>\n<p><span style=\"font-weight: 400;\">You can, however, fix those pages with the techniques mentioned in this article, and get more out of each page you publish on your site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Related Posts:<\/strong><\/p>\n<ul>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/on-page-seo-guide\/\" target=\"_blank\" rel=\"noopener\">On-Page SEO Guide<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/6-signs-you-need-to-revamp-your-content-seo-strategy\/\" target=\"_blank\" rel=\"noopener\">Content Revamp<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/pick-right-blog-posts-content-updates\/\" target=\"_blank\" rel=\"noopener\">Update Old Blog Posts<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/how-to-bring-traffic-to-old-blog-posts\/\" target=\"_blank\" rel=\"noopener\">Updating Old Blog Posts SEO<\/a><\/span><\/li>\n<li><span data-sheets-root=\"1\"><a class=\"in-cell-link\" href=\"https:\/\/www.improvemysearchranking.com\/delete-old-content-website\/\" target=\"_blank\" rel=\"noopener\">Should You Delete Old Blog Posts<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You may have worked very hard on your website and its content, but that does not guarantee a consistent stream of organic traffic. Web pages get stagnated all the time \u2014 for a variety of reasons. If you have pages that never fulfilled their organic potential, it is time to revisit them and try to [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":23358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Fix Stagnated Content | IMSR<\/title>\n<meta name=\"description\" content=\"Revive stagnant content with strategic SEO techniques. Boost organic traffic and rankings. 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