{"id":13144,"date":"2020-07-27T09:51:28","date_gmt":"2020-07-27T09:51:28","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=13144"},"modified":"2023-11-23T15:17:54","modified_gmt":"2023-11-23T15:17:54","slug":"googles-john-mueller-shares-seo-advice-on-implementing-major-website-changes","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/googles-john-mueller-shares-seo-advice-on-implementing-major-website-changes\/","title":{"rendered":"Google\u2019s John Mueller shares SEO advice on implementing major website changes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Whenever you are making wholesale changes to your website, it is crucial to ensure your website does not take a hit in the search engine results pages. Making sure to avoid any potential SEO hit should be one of the main objectives when implementing major website changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s John Mueller recently participated in a discussion on Reddit and shared some valuable insights, advice, and best practices on how to implement big changes without negatively affecting the site\u2019s SEO and rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few important points John Mueller mentioned:<\/span><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Domain name changes are safer than you think<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You would think that changing the domain name of a website would have a big impact on everything SEO related, but it is relatively safe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Mueller, moving your entire site structure and content is relatively safe \u2014 especially when compared to a website redesign and update.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He said, <\/span><i><span style=\"font-weight: 400;\">\u201cYou\u2019ll potentially see more fluctuations from the redesign \/ revamp than from the domain name change. Moving things 1:1 from one domain to another is \u2013 for the most part \u2013 a non-issue.\u201d<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Website redesign and major structural changes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As an SEO, you are always looking to make any improvements to the website\u2019s improvement if you can. Making structural changes and redesigning your website is something that many SEOs undertake. However, there may be unintended consequences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Mueller, you should be extra careful if you are doing any of the following things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Moving site to a different content management system<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rebuilding a website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Restructuring site content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Changing URLs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Redesigning the website design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Revamping the internal linking structure<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Make big changes in multiple phases<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Furthermore, John Mueller advised that big, structural changes to the website should be done in multiple phases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The big reason is multiple phases would allow you to give proper attribution to improvements. Moreover, you will also be able to understand the reason for any potential negative impact and attribute it to a specific change.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIf you do everything at once, you\u2019ll never know what to fix, and even if things end up \u201csame as before\u201d, you won\u2019t know if one part went down, and was compensated by an improvement on the other part. Keep things controllable &amp; trackable,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> says John Mueller.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Rebuilding or redesigning a website is often a big undertaking \u2014 one that may have unintended consequences for the website\u2019s SEO performance and search rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many of those potential problems can be avoided by following John\u2019s recommendations. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whenever you are making wholesale changes to your website, it is crucial to ensure your website does not take a hit in the search engine results pages. Making sure to avoid any potential SEO hit should be one of the main objectives when implementing major website changes. Google\u2019s John Mueller recently participated in a discussion [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":17877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Advice on Implementing Major Website Changes | IMSR<\/title>\n<meta name=\"description\" content=\"Google\u2019s John Mueller recently shared some valuable SEO insights, advice, and best practices. 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