{"id":13857,"date":"2020-10-27T09:00:50","date_gmt":"2020-10-27T09:00:50","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=13857"},"modified":"2021-11-29T12:11:26","modified_gmt":"2021-11-29T12:11:26","slug":"5-reasons-ppc-leads-may-not-converting","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/","title":{"rendered":"5 reasons why your PPC leads may not be converting"},"content":{"rendered":"

Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses.<\/span>
\nHowever, there are many potential issues you can come across when running a PPC campaign. One of the big ones is when your PPC leads do not convert.<\/span>
\nIn this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.<\/span>
\n<\/p>\n

1. Irrelevant traffic and low-quality leads<\/b><\/h2>\n

One of the most common reasons for a low conversion rate is low-quality and irrelevant traffic from paid search ads. The problem usually arises when you are specifically on high-volume keywords and keyword phrases.<\/span>
\nThe good news is that you can easily identify this problem with a little investigation.<\/span>
\nAnalyze your PPC campaigns and shortlist the keywords that drive the most PPC traffic to your landing pages. Once shortlisted, ask yourself if these keywords are too broad, irrelevant to your target audience, products, and services, and whether they represent the right search intent or not.<\/span>
\nMany times, tightening your keyword lists can weed out irrelevant traffic and improve the quality of leads.<\/span><\/p>\n

2. Confused messaging<\/b><\/h2>\n

There should be complete synchronization and synergy in your PPC campaign: from the ad to the landing page copy to the messaging your sales team uses to qualify leads.<\/span>
\nOtherwise, you are bound to get fewer leads and many low-quality leads that won\u2019t convert.<\/span>
\nIf you are constantly getting less-than-average conversion rates, it would be a good idea to revisit your funnel and messaging from start to finish.<\/span><\/p>\n

3. Budget issues<\/b><\/h2>\n

How competitively priced are your product and services?<\/span>
\nBudget issues are one of the most common reasons why many leads often fail to qualify for the next stage. People may want your product and service, but they may not always have the budget to afford it.<\/span>
\nIt is especially true in times like these when people aren\u2019t willing to spend a lot of money on things, other than absolute necessities. The overall economic conditions matter, in addition to how your competitors price their products and services.<\/span>
\nYou can investigate this by asking your sales team to note down the disqualification reason.<\/span>
\nMoreover, these leads may be approached later when the financial situation improves or if you announce a heavy discount on your products.<\/span><\/p>\n

4. A long sales cycle<\/b><\/h2>\n

What is your average sales cycle timeline?<\/span>
\nIt is important that you are fully aware of your sales cycle timeline before you proceed. Moreover, it must not be based on assumptions, but on actual data.<\/span>
\nSometimes \u2014 depending on the product, audience, and industry \u2014 a sales cycle can last up to several weeks. For some companies, it may take even a couple of months.<\/span>
\nIn that case, it is possible that your company won\u2019t see any results until the end of that sales cycle period.<\/span>
\nIf a client or your boss wants to see results in only a couple of weeks, that wouldn\u2019t be a possibility. If you have actual data on the average sales cycle, you will be able to make your case more effectively.<\/span>
\nThe key is to set realistic expectations \u2014 based on actual data, not assumptions \u2014 and then modify your strategy, if needed.<\/span><\/p>\n

Investigate and improve<\/b><\/h2>\n

Generating traffic from PPC ads isn\u2019t always the trickiest part. You select a bunch of keywords and throw some money on it, and boom. You start getting traffic to your website.<\/span>
\nHowever, converting those traffic visitors into qualified leads and, later, paying customers, can be way more tricky and complex.<\/span>
\nIf you see unreasonably low conversion rates, try the tips and tricks we highlighted in this article. If this doesn\u2019t work, consider a deep-dive investigation with the help of your sales team.<\/span>
\nIdentify the exact disqualification reasons, put them in a pie chart, and identify the top three biggest reasons. Then tweak your strategy accordingly to make sure you address those problems.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses. However, there are many potential issues you can come across when running a PPC campaign. One of the big ones is when your PPC leads do […]<\/p>\n","protected":false},"author":2,"featured_media":17849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,20],"tags":[],"yoast_head":"\n5 reasons why your PPC leads may not be converting | IMSR<\/title>\n<meta name=\"description\" content=\"In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 reasons why your PPC leads may not be converting | IMSR\" \/>\n<meta property=\"og:description\" content=\"In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-27T09:00:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-29T12:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2021\/11\/communication.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/\",\"name\":\"5 reasons why your PPC leads may not be converting | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2020-10-27T09:00:50+00:00\",\"dateModified\":\"2021-11-29T12:11:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.improvemysearchranking.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 reasons why your PPC leads may not be converting\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\",\"url\":\"https:\/\/www.improvemysearchranking.com\/\",\"name\":\"Improve My Search Ranking\",\"description\":\"Improve My Search Ranking\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\",\"name\":\"Josh Hamit\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g\",\"caption\":\"Josh Hamit\"},\"url\":\"https:\/\/www.improvemysearchranking.com\/author\/josh\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 reasons why your PPC leads may not be converting | IMSR","description":"In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/","og_locale":"en_GB","og_type":"article","og_title":"5 reasons why your PPC leads may not be converting | IMSR","og_description":"In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.","og_url":"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/","og_site_name":"Improve My Search Ranking","article_publisher":"https:\/\/www.facebook.com\/ImproveMySearchRanking","article_published_time":"2020-10-27T09:00:50+00:00","article_modified_time":"2021-11-29T12:11:26+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2021\/11\/communication.jpg","type":"image\/jpeg"}],"author":"Josh Hamit","twitter_card":"summary_large_image","twitter_creator":"@ImproveMySearch","twitter_site":"@ImproveMySearch","twitter_misc":{"Written by":"Josh Hamit","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/","url":"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/","name":"5 reasons why your PPC leads may not be converting | IMSR","isPartOf":{"@id":"https:\/\/www.improvemysearchranking.com\/#website"},"datePublished":"2020-10-27T09:00:50+00:00","dateModified":"2021-11-29T12:11:26+00:00","author":{"@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b"},"description":"In this article, we highlight a few reasons why your PPC leads may not be converting and what you can do to resolve that problem.","breadcrumb":{"@id":"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.improvemysearchranking.com\/5-reasons-ppc-leads-may-not-converting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.improvemysearchranking.com\/"},{"@type":"ListItem","position":2,"name":"5 reasons why your PPC leads may not be converting"}]},{"@type":"WebSite","@id":"https:\/\/www.improvemysearchranking.com\/#website","url":"https:\/\/www.improvemysearchranking.com\/","name":"Improve My Search Ranking","description":"Improve My Search Ranking","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.improvemysearchranking.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b","name":"Josh Hamit","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e2eaeeac454cc68a732747769a1f350?s=96&d=mm&r=g","caption":"Josh Hamit"},"url":"https:\/\/www.improvemysearchranking.com\/author\/josh\/"}]}},"_links":{"self":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/13857"}],"collection":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/comments?post=13857"}],"version-history":[{"count":0,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/posts\/13857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media\/17849"}],"wp:attachment":[{"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/media?parent=13857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/categories?post=13857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.improvemysearchranking.com\/wp-json\/wp\/v2\/tags?post=13857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}