{"id":14890,"date":"2021-03-04T14:55:59","date_gmt":"2021-03-04T14:55:59","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=14890"},"modified":"2023-12-05T11:10:46","modified_gmt":"2023-12-05T11:10:46","slug":"how-google-treat-press-releases-differently-than-other-content","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/how-google-treat-press-releases-differently-than-other-content\/","title":{"rendered":"How Google treat press releases differently than other content"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Does Google treat press releases differently from other online content, such as web pages and blog posts? This is an important question to answer because it may help us understand a curious phenomenon.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see what that is.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever wondered why sometimes a news coverage by a news outlet outrank the original source of news on the search engine results pages? That actually happens quite frequently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But shouldn\u2019t the original source rank above a news article that basically republishes and reshare the same information?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The answer may lie in how Google understands, treats, and processes press releases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google\u2019s John Mueller recently shared some information on this very topic in a recently recorded Google Search Console SEO hangout video. Addressing the aforementioned concern, John said:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIt\u2019s hard to say. I think in most cases, we try to recognize situations where exactly the same article is being republished and then to treat that accordingly in search by showing the original or the one we think it might have come from.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But John Mueller also mentioned that it isn\u2019t as simple, and that\u2019s why we see the variance so often.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cThere are lots of cases where we can\u2019t recognize that completely. And it\u2019s sometimes a matter of \u2013 this content is here, but someone also wrote about the same topic somewhere else \u2013 and then we have those two viewpoints.\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I don\u2019t think there\u2019s anything technical or anything specific that is happening there where it\u2019s like \u2013 if it gets republished here, then we just take that one. But any time you have content that is syndicated, it can happen that our systems don\u2019t recognize that we should be showing this version instead of the other version.\u201d<\/span><\/i><\/p>\n<h2><b>Press releases vs. Other types of content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When probed further regarding if Google treats press releases and other types of online content differently, John answered that Google does try to recognize (and distinguish) online press releases.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cI think to some extent we probably try to recognize press releases and understand that these pieces of content that are just republished in lots of places and try to act accordingly to that.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">But otherwise, it\u2019s just content. It\u2019s kind of like if I write a blog post or a news article, it\u2019s essentially a piece of content to us.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You can watch the full video \u2014 and Mueller\u2019s complete answer \u2014 <\/span><a href=\"https:\/\/youtu.be\/zCV6tEt3w0k?t=403\"><span style=\"font-weight: 400;\">in this video<\/span><\/a><span style=\"font-weight: 400;\"> if you are interested.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does Google treat press releases differently from other online content, such as web pages and blog posts? This is an important question to answer because it may help us understand a curious phenomenon.\u00a0 Let\u2019s see what that is.<\/p>\n","protected":false},"author":2,"featured_media":17269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Google Treats Press releases | IMSR<\/title>\n<meta name=\"description\" content=\"Does Google treat press releases differently from other online content, such as web pages and blog posts? 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