{"id":15824,"date":"2021-07-06T10:44:02","date_gmt":"2021-07-06T10:44:02","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=15824"},"modified":"2024-11-14T09:19:51","modified_gmt":"2024-11-14T09:19:51","slug":"delete-old-content-website","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/delete-old-content-website\/","title":{"rendered":"Should You Delete Old Blog Posts?"},"content":{"rendered":"

Old, low-quality, and embarrassing content is a constant for content marketers and publishers across the globe.\u00a0<\/span>
\nYou create a website and start publishing content that you think is great. A few years later, you take a look at all those old content pieces, and you feel embarrassed because of how poor it looks and reads.<\/span>
\nIn that case, what should you do?<\/span><\/p>\n

Should You delete Old Blog Posts?
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\nMoreover, sometimes, the old content isn\u2019t that bad. However, you feel that content might be outdated.\u00a0 Sometimes, it is just so old that you may not want it on your website because you think it might hurt your chances on the search engine results pages (SERPs).<\/span>
\nIn that case, it all comes down to this: would it be better to remove the old content or keep it?<\/span>
\nGoogle\u2019s John Mueller was recently asked the same question.<\/span>
\nA content creator asked that, unknowingly in the beginning, he published \u201cbad articles\u201d (in terms of content quality). Now that he publishes higher-quality articles, should he go back and remove the lower-quality articles on his website?<\/span>
\n\u201cShould I remove all articles? Is that going to affect my website, or should I keep that?\u201d he asked John Mueller.<\/span>
\nJohn treated this question as if it had two parts. He first focused on whether a page is considered bad and lower-quality only because it is old. Because that\u2019s not always the case.<\/span>
\nAfter that, he shared his suggestions on what should be done.<\/span>
\n\u201cJust because it is old does not mean it is bad,\u201d John Mueller answered. \u201cI think if that\u2019s something that you think is good content that you want to publish with your website, with your name, then I would keep it.\u201d<\/span>
\nHe then followed it up by saying:<\/span>
\n\u201cBut if you look at it and you say, oh, this is embarrassing for me now, I don\u2019t want it to be online, it\u2019s like so bad. Then that\u2019s something where I\u2019d say either improve it or remove it.\u201d<\/span><\/p>\n

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How to improve old content<\/b><\/h2>\n

Improving old content can be a challenge, but it is often well worth the effort \u2014 especially if your old pages have a strong backlink profile and a high conversion rate.<\/span>
\nHere are a few tips to help you improve old content:<\/span><\/p>\n