{"id":16993,"date":"2020-01-15T08:25:19","date_gmt":"2020-01-15T08:25:19","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=11532"},"modified":"2024-10-31T11:30:47","modified_gmt":"2024-10-31T11:30:47","slug":"a-beginners-guide-to-schema-markup-and-structured-data","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/a-beginners-guide-to-schema-markup-and-structured-data\/","title":{"rendered":"A Beginner\u2019s Schema Markup Guide"},"content":{"rendered":"

As a webmaster or SEO professional, you\u2019ve probably heard about schema markup and structured data.\u00a0<\/span><\/p>\n

It\u2019s not uncommon to see rich search engine results like this one:<\/span><\/p>\n

\"beginners-guide-to-Schema-markup-and-structured-data-1\"<\/a><\/p>\n

This rich snippet is a result of structured data, which creates an enhanced description of your web page.<\/span><\/p>\n

Structured data can have a positive impact on your web page\u2019s search engine rankings and organic traffic. In this blog post, we\u2019ll explore what schema and structured data is, how it is used, and what the benefits associated with it are.<\/span><\/p>\n

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What do schema markup and structured data mean?<\/b><\/h2>\n

Let\u2019s start with the basics.<\/span><\/p>\n

As explained earlier, schema can help you create an enhanced description of your web page. More importantly, it also helps search engines better understand the context of the page.<\/span><\/p>\n

This is how <\/span>schema.org<\/span><\/a> defines the concept:<\/span><\/p>\n

\u201cMost webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar<\/h1> tells the browser to display the text string \u201cAvatar\u201d in a heading 1 format.\u00a0<\/span><\/i><\/p>\n

However, the HTML tag doesn\u2019t give any information about what that text string means. \u201cAvatar\u201d could refer to the hugely successful 3D movie, or it could refer to a type of profile picture, and this can make it more difficult for search engines to intelligently display relevant content to a user.\u201d<\/span><\/i><\/p>\n

Structured data<\/b> refers to the actual code you need for rich snippets. <\/span>Schema<\/b> refers to a library with a large collection of structured data code snippets.<\/span><\/p>\n

Schema is used to display a variety of content, for example:<\/span><\/p>\n