{"id":19867,"date":"2021-12-31T11:00:50","date_gmt":"2021-12-31T11:00:50","guid":{"rendered":"https:\/\/dev.improvemysearchranking.com\/?p=19867"},"modified":"2023-11-23T15:53:46","modified_gmt":"2023-11-23T15:53:46","slug":"john-mueller-explains-why-you-shouldnt-rely-on-google-discover-traffic","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/john-mueller-explains-why-you-shouldnt-rely-on-google-discover-traffic\/","title":{"rendered":"John Mueller explains why you shouldn\u2019t rely on Google Discover traffic"},"content":{"rendered":"

Do you receive traffic from Google DIscover?\u00a0<\/span><\/p>\n

Although not the best, it still can be an excellent source of free, organic traffic of people who are interested in your niche.<\/span><\/p>\n

But is that a dependable source? Google\u2019s John Mueller thinks differently.<\/span><\/p>\n

<\/p>\n

Relying on Google Discover for traffic<\/b><\/h2>\n

When talking about Google Discover traffic\u2019s inconsistency, Muller says, one either gets the traffic or they don\u2019t. And due to this binary behavior, any changes in traffic would be quite visible.<\/span><\/p>\n

Muller reasons the disappearance of traffic by saying:<\/span><\/p>\n

\u201cI think it\u2019s always tricky with Discover because it\u2019s\u2026 at least what I hear from people, it\u2019s very binary in that either you get, like, a lot of traffic or you don\u2019t get a lot of traffic from Discover. And that also means that any changes there tend to be very visible.<\/span><\/i><\/p>\n

So my main recommendation is not to rely on Google Discover for traffic, but rather to see it as an additional traffic source and not as the main one.\u201d<\/span><\/i><\/p>\n

Improving performance on Google Discover<\/b><\/h2>\n

In order to improve traffic, Muller asks to follow the content guidelines provided by Google and to avoid using click-baits. Website content is evaluated by search crawlers under those oriented guidelines.\u00a0<\/span><\/p>\n

\u201cThe other thing is with Discover, in particular, we have a set of content guidelines that we try to stick to in an algorithmic way.<\/span><\/i><\/p>\n

And depending on the website itself, it might be something where some of these content guidelines, your website is kind of borderline.<\/span><\/i><\/p>\n

So, for example, I don\u2019t know the content guidelines all by heart, but I think there is something like clickbait-y titles or clickbait-y content in general or kind of adult-oriented content, for example,\u201d says John.<\/span><\/i><\/p>\n

What is Google Discover?<\/b><\/h2>\n

Google Discover<\/span><\/a> tailors a feed of content according to your personal choices and interests. By keeping tabs on your interests and preferences, Google Discover presents a feed of curated content and monitors your interaction and engagement with the content to improve future recommendations. The feed can be customized by following content categories.<\/span><\/p>\n

Google Discover can send a good amount of traffic to your website. However, as we just learned, relying on that traffic isn\u2019t the best thing to do.<\/span><\/p>\n

Instead, in order to build a stream of consistent, free traffic, we recommend <\/span>optimising your website for the Google search engine<\/span><\/a>.<\/span><\/p>\n

Conclusion\u00a0<\/b><\/h2>\n

Muller is of the view that traffic on a website must not primarily rely on Google Discover. That\u2019s because such a source of traffic can be inconsistent and reliable and, therefore, may have adverse effects on the foundation of a business.\u00a0<\/span><\/p>\n

Following guidelines and avoiding click baits can improve chances of getting Google Discover traffic, however, keep it as an auxiliary source.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you receive traffic from Google DIscover?\u00a0 Although not the best, it still can be an excellent source of free, organic traffic of people who are interested in your niche. But is that a dependable source? Google\u2019s John Mueller thinks differently.<\/p>\n","protected":false},"author":1,"featured_media":19868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33],"tags":[],"yoast_head":"\nWhy You Shouldn\u2019t Rely on Google Discover Traffic | IMSR<\/title>\n<meta name=\"description\" content=\"Improve your website's performance on Google Discover by following content guidelines and avoiding click-baits. 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