{"id":3344,"date":"2015-05-19T14:17:13","date_gmt":"2015-05-19T14:17:13","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=3344"},"modified":"2023-11-22T14:27:20","modified_gmt":"2023-11-22T14:27:20","slug":"google-phantom-update-googles-latest-algorithm-update-targets-how-to-content","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-phantom-update-googles-latest-algorithm-update-targets-how-to-content\/","title":{"rendered":"Google \u201cPhantom\u201d Update: Google\u2019s Latest Algorithm Update Targets \u201cHow-To\u201d Content"},"content":{"rendered":"<p class=\"normal\">Google\u2019s latest algorithm update is specifically targeting informational and \u201chow-to\u201d based content.<\/p>\n<p class=\"normal\">Google hasn\u2019t officially commented on it yet, but initial reports are suggesting that this latest algorithm update is specifically targeting websites with \u201chow-to\u201d content. HubPages, eHow, Answers.com, and WikiHow, have seen significant drops in traffic and ranking positions.<\/p>\n<p class=\"normal\">According to one estimate, HubPages\u2019 organic traffic from Google has dropped by 22%.<\/p>\n<p class=\"normal\">This shows how severe the impact is!<!--more--><\/p>\n<p class=\"normal\">The funny thing is that Google has yet to acknowledge the existence of such a new update.<\/p>\n<p class=\"normal\">There were a few suggestions that it might not even be a new update, and the drop in traffic could be associated to any residual effects of Google Panda or Google Penguin update. But numerous SEO professionals have determined that this is, indeed, a new algorithm update that is causing the damage.<\/p>\n<h2>It\u2019s \u201cRuthless\u201d<\/h2>\n<p>SEO professionals, website owners, and digital marketers are calling the latest \u201cPhantom\u201d update \u201cruthless\u201d.<\/p>\n<p>This is because of the fact that it is constantly punishing entire domains on the basis of a few web pages. This is what is being said about it:<\/p>\n<p><em>\u201cWhen you have a domain-level algorithm update or ranking change, it can impact the whole site \u2026 Pages that should be drawing well could also be pulled down in the results.\u201d<\/em><\/p>\n<p>That\u2019s the effect of a sitewide algorithm update.<\/p>\n<h2>Final Words<\/h2>\n<p>As you know, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Knowledge_Graph\">Google\u2019s Knowledge Graph<\/a> has already been posing certain difficulties to content publishers. Now, with this latest \u201cPhantom\u201d update, things are only going to become more difficult for content publishers.<\/p>\n<p>Let\u2019s see when Google acknowledges this update. We will let you know more about it as soon as we can. Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s latest algorithm update is specifically targeting informational and \u201chow-to\u201d based content. Google hasn\u2019t officially commented on it yet, but initial reports are suggesting that this latest algorithm update is specifically targeting websites with \u201chow-to\u201d content. HubPages, eHow, Answers.com, and WikiHow, have seen significant drops in traffic and ranking positions. According to one estimate, HubPages\u2019 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,14],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google \u201cPhantom\u201d Update | IMSR<\/title>\n<meta name=\"description\" content=\"Is Google&#039;s Latest &quot;Phantom&quot; Update Targeting Your Content? SEO Insights and Strategies for the Ever-changing Algorithm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/google-phantom-update-googles-latest-algorithm-update-targets-how-to-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google \u201cPhantom\u201d Update | IMSR\" \/>\n<meta property=\"og:description\" content=\"Is Google&#039;s Latest &quot;Phantom&quot; Update Targeting Your Content? SEO Insights and Strategies for the Ever-changing Algorithm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/google-phantom-update-googles-latest-algorithm-update-targets-how-to-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-19T14:17:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-22T14:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2015\/05\/Google-Phantom-Update-May-2015.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1019\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/google-phantom-update-googles-latest-algorithm-update-targets-how-to-content\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/google-phantom-update-googles-latest-algorithm-update-targets-how-to-content\/\",\"name\":\"Google \u201cPhantom\u201d Update | IMSR\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2015-05-19T14:17:13+00:00\",\"dateModified\":\"2023-11-22T14:27:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Is Google's Latest \\\"Phantom\\\" Update Targeting Your Content? 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