{"id":7229,"date":"2017-09-12T10:20:10","date_gmt":"2017-09-12T10:20:10","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=7229"},"modified":"2023-11-23T09:54:36","modified_gmt":"2023-11-23T09:54:36","slug":"latest-study-google-serps-ctrs-reveals-shocking-results","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/latest-study-google-serps-ctrs-reveals-shocking-results\/","title":{"rendered":"Latest Study on Google SERPs and CTRs Reveals Shocking Results"},"content":{"rendered":"<p>Google search engine results pages (SERPs) and the click-through rate (CTR) that website owners get have always been a little bit of an enigma.<\/p>\n<p>Because nobody has been able to nail a magic rule perfectly, there has been a lot of speculations about which results get clicked the most (apart from the top 3 results, obviously) and which search results in the SERPs get consistently avoided by online searchers.<\/p>\n<p>In an attempt to clarify the mystery a bit more, the good people at <a href=\"https:\/\/www.internetmarketingninjas.com\/\">Internet Marketing Ninjas<\/a> recently conducted a study, which revealed some shocking results.<\/p>\n<p>According to the study by Internet Marketing Ninjas, approximately 30% of total search results that appear on page #1 and page #2 do not get clicked at all.<\/p>\n<p>Does it mean that the top 3% get the lion\u2019s share?<\/p>\n<p>Kind of, yes.<\/p>\n<p>But the report did also reveal another shocking part.<!--more--><\/p>\n<p>According to the report by Internet Marketing Ninjas, even the top 3 search results on any search engine result page are not getting a very high click-through rate (CTR), which is contrary to the common belief that most SEOs have.<\/p>\n<p>They broke down the share of clicks for each of the major positions in SERPs. Here are the details:<\/p>\n<ul>\n<li>21% \u2014 The average CTR for a web page ranked on #1 position.<\/li>\n<li>10% \u2014 The average CTR for a web page ranked on #2 position.<\/li>\n<li>5% \u2014 The average CTR for a web page ranked on #3 position.<\/li>\n<li>3% &#8211; 5% \u2014 The average CTR for web pages ranked between positions 5 to 8.<\/li>\n<\/ul>\n<p>From another perspective, approximately 1 out of 3-4 searches happen without any click. Why?<\/p>\n<p>Why do people search for something and then not click on any result that appears?<\/p>\n<p>According to the analysis by Internet Marketing Ninjas, it has something to do with Knowledge Graph and Google cards.<\/p>\n<p>The report suggests, \u201c<em>With the introduction of the Knowledge Box, the other Rich Card formats, all of the various carousels and blended universal result types, and of course the expanded 4 pack of Paid Ads, this isn\u2019t too surprising to us.\u201d<\/em><\/p>\n<p>While these are all interesting results, the report had another important bit for us.<\/p>\n<p>The above-mentioned results stand true in most cases. However, it all changes when it comes to branded searches.<\/p>\n<p>In the case of branded searches, top 3 positions get most of the clicks. According to the report, 99% of all branded query clicks come from the top 3 search engine positions.<\/p>\n<h2>What\u2019s Next?<\/h2>\n<p>If you are a recognizable brand, make sure that you are ranking on the top search engine positions for your brand keyword.<\/p>\n<p>On the other hand, if you are just starting a new business, the report should serve as a reminder of the importance of good branding. Make sure to invest lots of time and efforts to create a memorable brand.<\/p>\n<p>For all other non-branded queries, try improving CTRs by improving page titles, URL slugs, and meta descriptions.<\/p>\n<p>For more detailed information, read this post on <a href=\"https:\/\/improvemysearchranking.com\/3-indirect-ways-to-increase-your-search-engine-rankings\/\">improving search engine CTR<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google search engine results pages (SERPs) and the click-through rate (CTR) that website owners get have always been a little bit of an enigma. Because nobody has been able to nail a magic rule perfectly, there has been a lot of speculations about which results get clicked the most (apart from the top 3 results, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7230,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Latest Study on Google SERPs &amp; CTRs Reveals Shocking Results<\/title>\n<meta name=\"description\" content=\"Discover surprising insights about Google SERPs and CTRs from our latest study. Uncover the truth about click-through rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/latest-study-google-serps-ctrs-reveals-shocking-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Latest Study on Google SERPs &amp; CTRs Reveals Shocking Results\" \/>\n<meta property=\"og:description\" content=\"Discover surprising insights about Google SERPs and CTRs from our latest study. Uncover the truth about click-through rates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/latest-study-google-serps-ctrs-reveals-shocking-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-12T10:20:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-23T09:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2017\/09\/Latest-Study-on-Google-SERPs-and-CTRs-Reveals-Shocking-Results.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Hamit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Hamit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/latest-study-google-serps-ctrs-reveals-shocking-results\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/latest-study-google-serps-ctrs-reveals-shocking-results\/\",\"name\":\"Latest Study on Google SERPs & CTRs Reveals Shocking Results\",\"isPartOf\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#website\"},\"datePublished\":\"2017-09-12T10:20:10+00:00\",\"dateModified\":\"2023-11-23T09:54:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.improvemysearchranking.com\/#\/schema\/person\/cd296d14b492e28427951b912dddde7b\"},\"description\":\"Discover surprising insights about Google SERPs and CTRs from our latest study. 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