{"id":8075,"date":"2018-05-14T14:59:45","date_gmt":"2018-05-14T14:59:45","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=8075"},"modified":"2023-11-23T11:15:27","modified_gmt":"2023-11-23T11:15:27","slug":"google-offers-extra-ad-real-estate-automated-adwords-ab-testing","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-offers-extra-ad-real-estate-automated-adwords-ab-testing\/","title":{"rendered":"Google offers extra ad real estate if you automated AdWords A\/B testing"},"content":{"rendered":"

When it comes to Google AdWords and ad optimisation, how much do you trust Google\u2019s machine learning over manual optimization and A\/B testing?<\/p>\n

Most online marketers would prefer manually running A\/B tests and optimizing Google ads, but Google wants to change that.<\/p>\n

<\/p>\n

Google AdWords new responsive search ads are in beta right now. And although they aren\u2019t available to all advertisers at the moment, they have become a bit of a talking point.<\/p>\n

Google wants you to let its machine learning option a bit of a go on your Google Ads. And in return, it\u2019s giving you pretty impressive incentives.<\/p>\n

With Google AdWords new responsive search ads (the feature currently in beta), you can set up an ad with multiple headlines and descriptions (up to three headlines and two 90-character descriptions). Once you are done, Google will start testing the different combinations to achieve the stated goal as best as possible.<\/p>\n

It is important to note that Google has attempted similar things in the past with dynamic search ads and automated ad suggestions, but none of those attempts were very successful.<\/p>\n

However, now with the incentives of extra real estate, Google may finally achieve its objectives of bringing its machine learning to the front lines.<\/p>\n

\"google-ad-real-estate\"<\/a><\/p>\n

Advertisers are allowed to set up to 15 different headlines and 4 descriptions for their ads. The rest of the fields will be the same as they are in expanded text ads.<\/p>\n

The days of manual A\/B testing might be coming to an end, and with features and incentives like these, we may be looking at automated A\/B testing sooner than later. However, we believe there is still some time to go before we move to fully automated A\/B testing.<\/p>\n

Machine algorithms have some way to go before fully understanding human psychology and emotions that affect consumer buying behaviors. However, this is certainly a right step towards it.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to Google AdWords and ad optimisation, how much do you trust Google\u2019s machine learning over manual optimization and A\/B testing? Most online marketers would prefer manually running A\/B tests and optimizing Google ads, but Google wants to change that.<\/p>\n","protected":false},"author":5,"featured_media":8077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,20],"tags":[],"yoast_head":"\nAdWords A\/B Testing: Extra Ad Real Estate | IMSR<\/title>\n<meta name=\"description\" content=\"Boost your Google Ads with automated A\/B testing using Google's new responsive search ads. 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