{"id":8128,"date":"2018-06-09T12:37:35","date_gmt":"2018-06-09T12:37:35","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=8128"},"modified":"2023-11-24T11:48:37","modified_gmt":"2023-11-24T11:48:37","slug":"subdomain-subdirectory-googles-john-mueller-clarifies","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/subdomain-subdirectory-googles-john-mueller-clarifies\/","title":{"rendered":"Subdomain or Subdirectory? Google\u2019s John Mueller Clarifies"},"content":{"rendered":"<p>Subdomain or subdirectory? Which one is better for search engine rankings? More importantly, how does Google treat subdomains and subdirectories when it comes to ranking sites in the search engine results pages?<\/p>\n<p>This topic has been a matter of debate for quite a long time.<\/p>\n<p><!--more--><\/p>\n<p>There are strong believers \u2014 with strong opinions \u2014 on both sides of the group. Some believe that creating a different subdomain is a better option, e.g., blog.yourwebsite.com.<\/p>\n<p>On the other hand, some SEO experts believe that having a different subdomain is actually bad for your site\u2019s SEO as it doesn\u2019t completely translate the SEO juice that you get from backlinks to your overall domain. Therefore, instead of a subdomain, a subdirectory is a better option, e.g., yourwebsite.com\/blog.<\/p>\n<p>During <a href=\"https:\/\/www.youtube.com\/watch?v=kQIyk-2-wRg\">a Hangouts session<\/a>, Google\u2019s John Mueller shed some light on the topic, which should clarify a lot of confusion that surrounds the subdomain-vs-subdirectory debate.<\/p>\n<p>John Mueller said that Google treats subdomain and subdirectories in the same way.<\/p>\n<p>However, at the same time, he also said that he strongly believes that related content should be grouped together on the same website as much as possible.<\/p>\n<p>Here is what he said:<\/p>\n<p><em>\u201cIn general, we see these the same. I would personally try to keep things together as much as possible. So if it\u2019s the same site then try to put them on the same site, essentially, and use subdomains where things are things are really kind of slightly different.<\/em><\/p>\n<p><em>There are lots of really strong opinions on this so, from my point of view, this is something that could go either way. If you have really strong reasons to go one way or the other then, obviously, that might be what you\u2019d want to watch out for. On the other hand, if you\u2019re like \u201cwell I don\u2019t care either way\u201d then I would just keep it within the same site.\u201d<\/em><\/p>\n<p>In short:<\/p>\n<ul>\n<li>Google treats subdomain and subdirectories in the same way.<\/li>\n<li>Related content, however, should be grouped together on the same website, not a separate subdomain.<\/li>\n<li>To keep things simple, if you have very strong reasons for creating a separate subdomain, you should do so. However, if you are on the fence and if you don\u2019t have slightly different content than your main website URL, it\u2019s actually better to stay within the same domain. In that case, a subdirectory would be better.<\/li>\n<\/ul>\n<p>What are your thoughts about this? Do you prefer a separate subdomain or a subdirectory? Let us know your thoughts on this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subdomain or subdirectory? Which one is better for search engine rankings? More importantly, how does Google treat subdomains and subdirectories when it comes to ranking sites in the search engine results pages? This topic has been a matter of debate for quite a long time.<\/p>\n","protected":false},"author":5,"featured_media":8129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,37,35],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subdomain or Subdirectory? John Mueller Clarifies | IMSR<\/title>\n<meta name=\"description\" content=\"Discover the SEO debate: Subdomain or subdirectory? Learn how Google treats them and make an informed choice for your website&#039;s structure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.improvemysearchranking.com\/subdomain-subdirectory-googles-john-mueller-clarifies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subdomain or Subdirectory? John Mueller Clarifies | IMSR\" \/>\n<meta property=\"og:description\" content=\"Discover the SEO debate: Subdomain or subdirectory? Learn how Google treats them and make an informed choice for your website&#039;s structure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.improvemysearchranking.com\/subdomain-subdirectory-googles-john-mueller-clarifies\/\" \/>\n<meta property=\"og:site_name\" content=\"Improve My Search Ranking\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ImproveMySearchRanking\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-09T12:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T11:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.improvemysearchranking.com\/wp-content\/uploads\/2018\/05\/Subdomain-or-Subdirectory-Googles-John-Mueller-Clarifies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:site\" content=\"@ImproveMySearch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.improvemysearchranking.com\/subdomain-subdirectory-googles-john-mueller-clarifies\/\",\"url\":\"https:\/\/www.improvemysearchranking.com\/subdomain-subdirectory-googles-john-mueller-clarifies\/\",\"name\":\"Subdomain or Subdirectory? 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