{"id":8519,"date":"2018-10-08T09:49:16","date_gmt":"2018-10-08T09:49:16","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=8519"},"modified":"2022-02-03T21:10:27","modified_gmt":"2022-02-03T21:10:27","slug":"google-august-update-recovery","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/google-august-update-recovery\/","title":{"rendered":"How to Recover from Google\u2019s August Algorithm Update?"},"content":{"rendered":"

During the first week of August 2018, it was confirmed that Google rolled out a core algorithm update that affected several websites. Google confirmed that it was a major<\/em> algorithm update that changed how Google matches relevant results to search queries.<\/p>\n

Some websites saw a drop in traffic because Google stopped matching search results with keywords that they were ranking for.<\/p>\n

Interestingly, no particular fix was suggested for the core algorithm update. Google\u2019s Danny Sullivan said:<\/p>\n

<\/p>\n

\u201cWe tell lots of things to do. Improve site speed. Consider secure. Etc. But that\u2019s not what this update was about. It\u2019s broad. And respectfully, I think telling people there\u2019s no particular thing to \u201cfix\u201d is indeed helpful. It means, hopefully, they think more broadly.\u201d<\/em><\/p>\n

Danny Sullivan followed it up with a reminder of the exhaustive list of over 200 search engine ranking factors that Google consider before ranking a website in the search engine results pages (SERPs). He said:<\/p>\n

\u201cWant to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That\u2019s like almost 200 pages of things to consider: https:\/\/t.co\/pO3AHxFVrV<\/a><\/u>.\u201d<\/em><\/p>\n

However, if you are struggling with the Google\u2019s August algorithm update, there is a way. In this blog post, we share how you can recover from it.<\/p>\n

Make Content More Relevant<\/h2>\n

The solution is to make your website\u2019s content more relevant if you want to recover from Google\u2019s major updates.<\/p>\n

Google\u2019s John Mueller reminded that major, core algorithm updates are not about any particular bad things that the webmasters need to fix. These core updates are more about the general relevance of the website of the quality \u2014 and again, relevance \u2014 of the content.<\/p>\n

In his own words, \u201cIn general, the bigger updates that we do around search like this core update it\u2019s not a matter of us looking at sites and saying \u201cthis is bad and this needs to be fixed. But rather us looking at these sites and saying \u2018well maybe this isn\u2019t as relevant as it used to be.\u2019\u201d<\/em><\/p>\n

The important thing to note here is that the focus of core algorithm updates is more about the overall quality and relevance of the content and website. As Mueller said, it is not about \u201cfix these five lines and then it will be back to normal.\u201d<\/em><\/p>\n

Website vs. Web Pages<\/h2>\n

While making your website more relevant to search queries that matter to you \u2014 and the users are targeting \u2014 is very important, the relevance of individual web pages must not be neglected either.<\/p>\n

Understanding how an entire website is relevant is one thing. Understanding how different web pages are relevant is another. If you want to remain in Google\u2019s good books \u2014 and on the top of the SERPs \u2014 you will have to take care of both aspects.<\/p>\n

Important SEO Metrics<\/h2>\n

Create more relevant content that your readers find useful, enjoy, and share. This is one of the biggest reasons why website engagement rate is so important, and other metrics such as bounce rate, exit rate, etc. must also be carefully monitored.<\/p>\n

Similarly, as search engines become smarter, natural and relevant backlinks, along with social media shares, may also play an even more crucial role in determining content that is relevant to users. All these factors may eventually impact a website\u2019s search engine rankings in a bigger way.<\/p>\n

Timeline<\/h2>\n

After you have made your website and web pages more relevant, how quickly can you see positive results?<\/p>\n

Unfortunately, there is no fixed timeline for that.<\/p>\n

Regarding a potential timeline, John Mueller said, \u201cThese things take time and there\u2019s no fixed timeline for that. It\u2019s essentially a kind of ongoing process where we review the pages, we process them, we reindex them, we re-assign the signals that we have there, and this is kind of ongoing.\u201d<\/em><\/p>\n

So buckle up, do the right things consistently, and these major algorithm updates will only benefit you and give you the competitive advantage you need.<\/p>\n","protected":false},"excerpt":{"rendered":"

During the first week of August 2018, it was confirmed that Google rolled out a core algorithm update that affected several websites. Google confirmed that it was a major algorithm update that changed how Google matches relevant results to search queries. Some websites saw a drop in traffic because Google stopped matching search results with […]<\/p>\n","protected":false},"author":5,"featured_media":8520,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,14,37,35],"tags":[],"yoast_head":"\nRecovering from Google's August 2018 Update | IMSR<\/title>\n<meta name=\"description\" content=\"During the first week of August 2018, it was confirmed that Google rolled out a core algorithm update. 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