{"id":8785,"date":"2019-01-01T10:13:01","date_gmt":"2019-01-01T10:13:01","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=8785"},"modified":"2023-11-24T11:45:14","modified_gmt":"2023-11-24T11:45:14","slug":"combine-email-marketing-seo","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/combine-email-marketing-seo\/","title":{"rendered":"How to combine email marketing and SEO"},"content":{"rendered":"

Email marketing and Search Engine Optimisation (SEO) are two very different elements of an online marketing strategy. However, you can combine both of them and leverage each other\u2019s success in reaching your marketing goals and achieving better overall results.<\/p>\n

Combining both email marketing and SEO, however, can be tricky.<\/p>\n

In this blog post, we share six ways how you can make email marketing and SEO work together.<\/p>\n

1. Content promotion<\/h2>\n

Email is an excellent way to promote your blog\u2019s content and drive additional traffic to it.<\/p>\n

Often, it takes some time for a blog post to get indexed and ranked higher in the search engine results pages (SERPs). In the meanwhile, there is a couple of ways you can start promoting and driving traffic to it.<\/p>\n

One of the ways is to share your content on different social media channels. The second method is to send an email to your subscribers promoting your latest blog post.<\/p>\n

Content promotion is an effective way to promote your new content \u2014 especially long-form content and guides that your subscribers would love to read.<\/p>\n

2. Building links<\/h2>\n

We all know how important backlinks are to search engine optimisation. It ranks among the top 3 search engine ranking factors after all.<\/p>\n

Unfortunately, most online marketers miss an opportunity to build backlinks via email marketing. There are two ways of doing that:<\/p>\n

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  1. First, you can create an email list of well-established influencers in your industry and start an outreach email campaign seeking backlinks to your popular content. This is a common technique that many online marketers and SEO experts use.<\/li>\n
  2. Second, whenever you publish high-quality long-form content, study, or original research, you can highlight it at the end of your emails. Also, mention that your post contains exclusive information and\/or data, and if anyone wants to mention that information to their readers, they can link to your post. This is a more unique and very effective technique to drive new backlinks to help your overall SEO efforts.<\/li>\n<\/ol>\n

    3. Repurpose newsletter content<\/h2>\n

    Most companies send a weekly, bi-weekly or monthly newsletter to their email subscribers. Those newsletters are usually in the form of a digest \u2014 containing 4-5 blog posts that they published recently.<\/p>\n

    Most importantly, quite often those newsletters contain exclusive information and tips for the readers.<\/p>\n

    Either way, the idea is to repurpose that content and share it on your blog so it can be ranked in the SERPs.<\/p>\n

    If you are sharing exclusive information with your email subscribers \u2014 which you should to encourage more people to subscribe \u2014 consider treating it as a \u201ctimed exclusive\u201d content.<\/p>\n

    For example, you can make that information public \u2014 by repurposing it into blog posts \u2014 after, say, 3 months.<\/p>\n

    4. Send personalised content to different segments<\/h2>\n

    One common email marketing mistake that some people make is that they send one type of content to everyone.<\/p>\n

    You shouldn\u2019t do that.<\/p>\n

    Understand that different prospects may be at different stages of the sales funnel. Also, they may have different characteristics and want different things.<\/p>\n

    In order to keep them engaged and interested in what you have to say, try to personalise their messages. Share the type of content that they would be most interested in.<\/p>\n

    Divide your content by different types of customer segments, different stages of the sales funnel, or popularity level. Then share personalised content to different segments for best possible results.<\/p>\n

    5. Ask subscribers for reviews and content ideas<\/h2>\n

    Online reviews matter a lot \u2014 especially to local businesses.<\/p>\n

    As search engines get smarter, the value of user-generated content and unbiased online reviews will gain in popularity.<\/p>\n

    This is why you should create email campaigns occasionally, seeking positive user reviews.<\/p>\n

    Additionally, to support your content marketing and SEO efforts, also ask your subscribers for content ideas. You can also run polls to identify topics that your audience is most interested in.<\/p>\n

    You are more likely to see higher traffic volume, engagement, and social shares if they give your readers exactly what they want.<\/p>\n

    6. Create newsletter archives<\/h2>\n

    By creating and sending newsletters, you have already done the hard work.<\/p>\n

    Why not create archives for those newsletters and publish them on your website at the end of each month?<\/p>\n

    This method has two benefits:<\/p>\n