{"id":9669,"date":"2019-07-16T09:39:06","date_gmt":"2019-07-16T09:39:06","guid":{"rendered":"https:\/\/www.improvemysearchranking.com\/?p=9669"},"modified":"2023-11-23T16:05:23","modified_gmt":"2023-11-23T16:05:23","slug":"podcast-advertising-expected-grow-1-billion-2021","status":"publish","type":"post","link":"https:\/\/www.improvemysearchranking.com\/podcast-advertising-expected-grow-1-billion-2021\/","title":{"rendered":"Podcast advertising is expected to grow over $1 billion by 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Blog posts, infographics, presentation slides, comments, forum marketing, and video content. These are all different forms of content, and they all have been effective in some way or form. And although a couple of those mediums may have lost their efficacy, others are still growing in the content marketing world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is one more content medium that is continuously growing \u2014 <\/span><b>podcast<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podcasts tend to be highly engaging and informative for delivering certain types of messages. They also convey information in an easy-to-consume medium. Moreover, if the host is deeply respected in the community, the audience becomes much more receptive to the content being presented, making it a very effective online marketing medium.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.emarketer.com\/content\/podcast-advertising-revenue-will-surpass-1-billion-by-2021\"><span style=\"font-weight: 400;\">a recent report by eMarketer<\/span><\/a><span style=\"font-weight: 400;\">, marketers spent $479 million on podcast advertising last year. This figure is expected to grow over $1 billion by 2021.<\/span><\/p>\n<p><a href=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/07\/unnamed.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-9672\" src=\"https:\/\/improvemysearchranking.com\/wp-content\/uploads\/2019\/07\/unnamed.png\" alt=\"unnamed\" width=\"470\" height=\"458\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The principal analyst at eMarketer, Lauren Fisher, highlighted the value podcasts bring to listeners. She said:<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cPodcasts are one of the fastest-growing, if not the fastest-growing category within digital audio.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Performance marketers and brands are recognizing the value in reaching consumers who aren\u2019t just tuning in to tune out\u2014they\u2019re tuning in to actively be entertained or engage their minds. And that\u2019s a mindset advertisers increasingly want to be a part of.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The report also revealed the following statistics that might be interesting to online marketers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to a survey conducted in March 2019, 21 percent of podcast listeners said that they listen to 4 to 5 podcasts every week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">31 percent said that they listen to 6 or more podcasts a week.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads that are read by the person hosting the podcast are most preferred. They constituted 63.3 percent of the total ads in 2018.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Over 70 percent of podcast ads are bought by the direct-to-consumer (D2C) market.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">65.7 percent of ad revenue went to the following niches in 2018: comedy, education, business, politics &amp; current events, arts, and entertainment podcasts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Learn more about <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/06\/05\/podcast-advertising\"><span style=\"font-weight: 400;\">podcasts<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.copyblogger.com\/sr-glenn-rubenstein\/\"><span style=\"font-weight: 400;\">podcast advertising<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to read the full report, <\/span><a href=\"https:\/\/www.emarketer.com\/content\/podcast-advertising-revenue-will-surpass-1-billion-by-2021\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blog posts, infographics, presentation slides, comments, forum marketing, and video content. These are all different forms of content, and they all have been effective in some way or form. And although a couple of those mediums may have lost their efficacy, others are still growing in the content marketing world. However, there is one more [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oct_exclude_from_cache":false,"inline_featured_image":false},"categories":[33,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast advertising is expected to grow over $1 billion by 2021<\/title>\n<meta name=\"description\" content=\"Podcasts tend to be highly engaging and informative for delivering certain types of messages. 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